Erin HillThe Difference Between Qualitative and Quantitative Data in Mood Management Theory ResearchResearch of any kind can be broken into two ways of collecting data — qualitative and quantitative. Both have their advantages and…Jul 17, 2022Jul 17, 2022
Erin HillAre Marshal McLuhan’s Messages Still Relevant Today?“Technological determinism,” coined by economist and sociologist Thorstein Veblen in the late 1800’s, is a term used to describe how…Jun 16, 2022Jun 16, 2022
Erin HillCrafting Messages With The Peripheral Route Of The Elaboration Likelihood ModelThe Elaboration Likelihood Model (ELM)of Mass Communication was crafted in the 1980’s by Richard Petty and John Cacioppo. The model states…May 29, 2022May 29, 2022
Erin HillIs Social Media This Generation’s News Station?The Two Step Flow Theory of Mass Communication states that information flows from the original source and through an opinion leader, before…May 22, 2022May 22, 2022
Erin HillThe Effects of the Hypodermic Needle Theory on an Impressionable Young FemaleThe Hypodermic Needle Theory has been around since the 1920’s and is one if the earliest ways of analyzing how audiences are effected by…May 15, 2022May 15, 2022
Erin HillIs TikTok Here to Stay? And Should You Join?Social media platforms come and go, so it’s important for brands to prioritize their time and worth on each. It isn’t necessary for every…Aug 4, 2021Aug 4, 2021
Erin HillThe Importance of Social Media Analytics to Increase Brand AwarenessSocial media analytics assist marketing teams with analyzing which content is working and which is a flop. These metrics can also track…Jul 10, 2021Jul 10, 2021
Erin Hill5 Best Practices for a Successful Instagram — From Someone Who Actually Uses ThemI have grown my personal brand, @lifeclippedin, to 145 followers in six short weeks. Although social media comes across as a fun and easy…Jul 2, 2021Jul 2, 2021
Erin HillBenefits of Using Social Media Management Tools to Increase Community EngagementDepending on the size of the company you work for, you may be tasked with running multiple social media platforms. You may even be in…Jun 18, 2021Jun 18, 2021
Erin HillHow Starbucks’s #UnicornFrappaccino Changed the Way Companies Engage on Social MediaIt’s insane to think the #UnicornFrappaccino craze was four years ago — in April of 2017. But for a mere five days, the internet was…May 29, 2021May 29, 2021
